In
1927, the fledgling Eastern Airlines began operation as a US Mail carrier. The
enterprise would soon expand into the passenger business under the direction of
the famous WW I ace Eddie Rickenbacker and later astronaut Frank Borman. First
known as “The Great Silver Fleet”, “The Wings of Man” became the famous tag for
the airline that “earned its wings every day”.
Between
1969 and 1991, when they stopped flying, I logged almost 700,000 air miles on
Eastern Airlines. This was back in the days when flying was easy and kind to
travelers, who like me, were unusually loyal to a single carrier. The only
reason I would even consider using another airline was if Eastern simply did
not serve the area. They earned that loyalty with all manner of ploys,
promotions and just plain great service.
In
college, there were 50% student discounts. In addition, Eastern had student
reps on many campuses (a job I wanted but never got). The catch was that it was
stand-by travel, though I never missed a flight, while flying at 25%. The old
Newark terminal had sprawling long arms extending from a central hub which
required extended walks, often avoided by the I Club shuttle. Eastern had set
the hook in me that was shaken only by the demise of my beloved airline.
The
Ionosphere Clubs were as varied as the cities they served. Some, like Houston , were simple and
plain. But in major airports like JFK (Idlewilde), O’Hare, Altanta, etc., they
were palaces filled with elite travelers and perks. My favorites were Miami (Eastern’s HQ) and San Juan . Both had commanding views,
attendants who all looked like models and every traveling amenity. The major
hub in the old Atlanta terminal had some small conference rooms, with big,
reclining leather chairs and couches that made perfect spots for naps.
After
law school, my work required visits to agricultural research stations and
colleges all over the country, several times a year. At just that time, Eastern
offered a 21 day unlimited mileage pass, which was just the “ticket” for me.
Those were three week marathons of rental cars, hotels, meetings and flight,
all away from home, since any city could only be visited once on the pass. This
often led to odd itineraries, like flying from SFO to LAX via DFW. The upside
was that weekends were open to explore all parts of this extraordinary country.
All the while, Eastern Airlines made my travel as comfortable as possible.
And
dear Eastern didn’t stop there. They had a “Weekender” program, which allowed
weekend trips on 24 hr notice for just a few dollars. And of course, the
Frequent Flyer program, which carried me and my family all over the country.
There was even a perk at Disney World, which allowed VIP treatment at Eastern’s
“If You Had Wings” ride (now Buzz Lightyear) and elsewhere in the park. For
many years pilots and co-pilots mingled in the I Clubs, often resulting in an
invitation to the flight deck during a flight – unheard of these days. During
long layovers, I often visited the control tower and/or approach control, even
taking my young sons on occasion.
Those
were surely the Golden Years of airline travel, when passengers were courted
and treated well, in exchange for loyalty. When I felt a part of a friendly,
caring service, rather than a filled seat on some accountant’s spread sheet.
When we traveled without fear. And when you could show up at the airport 10
minutes before departure and still make your flight.
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